Navitas Circuit Protection: The Next Chapter
- William Winter
- 18 hours ago
- 7 min read
There is a point in the life of a business when you look around and realise that the thing you started has become something bigger than you first imagined.
The team is larger. The conversations are different. More products are moving through the business. More electricians know the name. More wholesalers are asking what is coming next. The questions begin to change from “Who are Navitas?” to “What are you launching next?” and that shift says a lot about how far the business has come.
For us, that moment feels like the start of Chapter Two.
Navitas was never built with the expectation that breaking into circuit protection would be easy. We entered a market full of established names, deep relationships, huge buying power and brands that had already spent years earning space on wholesaler shelves. We did not have that history or that scale behind us.
What we did have was a belief that there was still room to build differently.
Not by trying to become a smaller version of one of the giants, but by staying much closer to the people actually using the products.
Navitas Circuit Protection Built by listening
Some of the most important conversations behind Navitas have never happened in formal meetings.
They have happened at trade counters, exhibitions, on site, through messages, comments and honest conversations with electricians who simply ask why something has been designed a certain way.
Sometimes the most useful feedback is the least polished.
“Why does this work like that?”
“Why can nobody make one that does this?”
“Why is this harder than it needs to be?”
Those questions matter because they often expose the gap between what works commercially and what works practically for the installer.
That gap is where we have always tried to work.
It has influenced how we think about consumer units, RCBOs, surge protection, earth leakage, testing and the way products fit together as a system. It has also changed the way we communicate. We do not want to simply put products online and ask electricians to trust the specification sheet. We want to explain the thinking, talk openly about the technical subjects surrounding the products and create content that is genuinely useful.
That means white papers, technical videos, product explainers and conversations that sometimes go deeper than a traditional manufacturer might choose to go.
For us, that is part of the brand.
The value of being the underdog
There is a certain pressure that comes with being the smaller name in an established market, but there is also an advantage.
You cannot become comfortable.
Nobody owes you an order. Nobody has to move away from a brand they have used for years. Every electrician who decides to try Navitas is making a conscious decision to give the product a chance.
That keeps you alert.
It means every experience matters, from the way the product feels when the box is opened to the support someone receives if they have a question. It also means you have to keep proving yourself.
Over the last year, we have started to see signs that the work behind the scenes is being recognised.
Navitas was named Start Up of the Year at the South Wales Business Awards. We were also runner up for New Supplier of the Year at the IBA.
We have now followed that with another finalist nomination for Technological & Innovative Business of the Year.
Those moments matter to us, not because an award changes what we are trying to build, but because recognition feels different when you have spent a long time competing from the outside.
When you are the underdog, every sign that people are noticing gives you another reason to keep pushing.
Growth brings a different kind of pressure
Growth is exciting, but it also changes the responsibility of the business.
As sales grow, expectations grow with them. As the product range expands, more support is needed behind it. As more wholesalers take the brand seriously, the business has to become better at supplying, supporting and communicating.
That is why the next stage of Navitas is not just about launching more products.
We are growing the sales, engineering and distribution sides of the business because the structure behind the products has to grow with them.
There would be little value in creating a broader range if the service around it weakened. There would be little point in talking about staying close to electricians if growth made us harder to reach.
That is one of the challenges we are very conscious of.
We want to get bigger without becoming distant.
We want to become more capable without becoming corporate.
And we want to compete with some of the biggest names in the industry without losing the thing that gave us a chance in the first place.
Three Phase changes the scale
The arrival of the new Three Phase range is probably the clearest sign that Navitas is moving into a different stage.
For a long time, the brand has been associated mainly with Single Phase circuit protection. Three Phase takes us into a broader world of commercial installations and a different level of product demand.
For electricians who already know Navitas through domestic work, it means the opportunity to use the brand across a wider range of projects. For wholesalers, it gives them more reasons to support the range. For us, it means entering an area of the market where the competition becomes even more established.
That is both exciting and challenging.
But it is also exactly where we want to be.
We are not developing Three Phase simply because it makes the catalogue look bigger. We are doing it because customers have asked more from the brand and because we believe the same thinking that helped us establish Single Phase can work here too.
Listen first. Understand the problem. Then build around the installer.
Single Phase is still moving forward
The move into Three Phase does not mean the original Navitas range is standing still.
There is still a lot happening across Single Phase, including the development of the new SPD system and the introduction of the Blackout Edition.
The new SPD system is a good example of what we mean when we talk about building around the installer.
With our previous solution, overcurrent protection had to be taken as part of the setup. Elsewhere in the market, the opposite problem existed. Some systems simply did not give the installer the option to add overcurrent protection in the way they wanted.
In both cases, the manufacturer was effectively deciding how the product had to be used.
That did not sit comfortably with us.
Different electricians work differently. Some are happy to rely on the DNO fuse for overcurrent protection. Others prefer to add an MCB. Both approaches can form part of an installer’s chosen design, depending on the installation and how they want to build the board.
So rather than designing another SPD and asking electricians to work around it, we went much further.
We redesigned the DIN rail arrangement, the tail clamp and the internal structure of the consumer unit with the new SPD system in mind. The aim was to create a board that gave the electrician the choice from the outset.
Every compatible consumer unit can now be configured so the installer can choose to add an MCB for overcurrent protection or omit it and feed the SPD directly from the busbar, where appropriate to their chosen design.
That distinction matters to us.
We did not just want to create an SPD that fitted.
We wanted to create a system that gave control back to the electrician.
Because ultimately, the person designing and installing the circuit should be able to make that decision for themselves.
The Blackout Edition comes from a different kind of observation.
Consumer units are no longer always hidden away in places where appearance does not matter. They are increasingly being fitted in garages, kitchens, utility rooms, offices and other spaces where the finish of the installation forms part of the overall look.
So we asked a simple question.
Why should circuit protection always look the same?
The Blackout Edition is our answer to that.
It is still very much a Navitas product. It simply reflects the fact that the environments electricians are working in are changing too.
Competing with the titans
We are realistic about the market we are in.
There are brands around us with larger teams, bigger budgets, decades of history and enormous distribution networks. We respect that.
But we do not see it as a reason to stay in our lane.
We may not always be able to outspend the biggest names, but we can stay closer to electricians. We can listen more carefully. We can move faster. We can question assumptions that larger businesses may have stopped questioning years ago.
And most importantly, we can continue building around the needs of the installer rather than allowing purely commercial demands to lead every decision.
That is where we believe our opportunity sits.
Not in pretending to be the biggest name in circuit protection, but in becoming the brand electricians choose because they feel the product has been designed with them in mind.
What this means for electricians
Chapter Two means a broader Navitas.
It means more Single Phase development, a serious move into Three Phase, new products such as the Blackout Edition and the new SPD system, stronger technical support and a growing team behind the brand.
But the biggest thing we want to preserve is the conversation.
We still want electricians to tell us when something is wrong.
We still want the uncomfortable feedback.
We still want the ideas that begin with, “Have you ever thought about doing this differently?”
Those conversations helped get us here, and we believe they will shape where we go next.
This is Chapter Two
We are proud of what Navitas has become, but we do not look at the last few years as the finished achievement.
They are the foundation.
There is still a huge amount ahead of us. More products to develop. More wholesalers to support. More electricians to win over. More lessons to learn. More pressure to handle.
That is exactly what makes this stage exciting.
The underdog story only matters if the underdog keeps moving.
This is Chapter Two.
And we are only just getting started.
Chapter Two is not just about what Navitas is becoming. It is about what we can build with the electricians and wholesalers who have supported us so far. If you have used our products, challenged us, given us feedback or simply told us something could be better, you have already played a part in what comes next.
Explore Navitas
Discover the latest Single Phase and Three Phase circuit protection products, technical resources and new product developments from Navitas.
Published by Navitas Circuit Protection
Reviewed: August 2026
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